Show 'em what you're made of

Driving search volume by 47%

Fiat India was experiencing a drop in search volume, resulting in less and less requests for test drives and therefore lower sales. The challenge was for Maxus India to increase search volume without increasing Cost Per Acquisition.

Show 'em what you're made of

Driving search volume by 47%

Fiat India was experiencing a drop in search volume, resulting in less and less requests for test drives and therefore lower sales. The challenge was for Maxus India to increase search volume without increasing Cost Per Acquisition.

Research showed that more and more people were viewing comparative car reviews by experts, especially on YouTube. So Maxus created a series of comparative videos showing Fiat's superiority over competition, starring renowned experts from the industry for extra credibility.

Research showed that more and more people were viewing comparative car reviews by experts, especially on YouTube. So Maxus created a series of comparative videos showing Fiat's superiority over competition, starring renowned experts from the industry for extra credibility.